How Bulk SMS Works
Businesses of all sizes have found incredible success in generating leads, increasing sales and building brand awareness with bulk SMS service. Sending bulk SMS is not only reserved for businesses with a huge marketing budget. Individuals, start-ups, medium-sized and larger corporations can take advantage of this effective tool to experience fantastic ROI.
We are certain learning about how bulk SMS works will help you use it effectively for your marketing campaign.
What is Bulk SMS Service?
Bulk SMS service is a tool primarily used to communicate updates, time-sensitive offers, events alerts etc. to people that have opted in to receiving these types of messages from the sender.
Bulk SMS is supported by all phones, internet, and mobile-ready systems. People send trillions of messages every year, and 98% of texts are opened within the first five minutes or less of receipt. Bulk SMS service supports alphanumeric messages of 160 characters or less.
How Bulk SMS works
Bulk SMS service has four functional units.
The UsersBulk SMS GatewaysMobile Network Operators (E.g. MTN, GLO, Airtel and 9mobile)Recipients
These are individuals, businesses, organizations etc. who use bulk SMS service to promote their business, generate leads, send informative messages, etc. These Users use a bulk SMS gateway to send messages or to view message delivery reports, etc. They are the beneficiaries of bulk SMS service.
Why Does It Work For Marketing?
Bulk SMS services work because they cut through other direct communication channels. 90% of people have their mobile phones constantly within reach all day, every day80% of mobile phone users check their phones for new messages as soon as they wake up95% of messages are read within three minutes of delivery when compared with a 22% open rate for emails.When used for offer redemption, bulk SMS service produces eight times engagement rates higher than businesses normally achieve through email.
Businesses using bulk SMS services for advertising to support other marketing activities successfully reach 98% of their target audiences.Bulk SMS service, if used for marketing purpose performs five times better than online advertising for creating brand awareness and increasing purchasing intent. 45% of consumers prefer to receive offers notification via SMS compared to email (18%), An additional advantage that mass text messaging service provides is the ability to deliver to all phone types. This also works well for businesses that target older demographic who may not yet be on the smartphone trend. Having a channel to reach all generations, without the limitation of a specific device, is a huge key to success.